.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, the moment familiarized to running into billions in financial backing every year, have increased virtually $360 thousand up until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase information. That downturn results from market saturation, improved regulative stress, and financial uncertainties.ADWEEK talked to five VCs that remain to acquire adtech firms, in spite of these problems, concerning what they are actually seeking and also what they stay away from. Perhaps unsurprisingly, these investors are targeting possibilities in privacy-focused technologies and industry-specific regions like connected TV.